GO! and GOAL are the new Producer and Farm Shop verification schemes from FARMA now being rolled out across the UK, and are open to all FARMA members.

More information will be with you in the post later this week, along with an update of FARMA offers and promotions.

Both Go and GOAL have been developed with the help of a DEFRA grant. They aim to strengthen the farm retail sector and build consumer confidence by recognising and protecting stallholders selling their own produce, and farm shops selling owngrown, homemade, and locally produced foods.

The schemes are a useful marketing tool; already attracting national media interest, and in a world where the supermarkets would have us believe the food comes straight off a tractor into their stores, the logos emphasise the authenticity and individuality of the farm retail sector.

If you would like to go for GO! or GOAL or want more information, please email Sue This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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